UGC Campaign Report

LASHPHORIAChocolate Chip

A complete UGC video campaign crafted to transform lash artists' businesses with the UK's first colored lash specialists.

3
Final Videos
12
Video Segments
96s
Total Duration

Final Videos

3 Subtitled Videos
Script 01

Business Transformation

32 seconds 4 segments
Script 02

Game Changer Discovery

32 seconds 4 segments
Script 03

Client Obsession

32 seconds 4 segments

Ad Scripts

3 Unique Angles
01
Transformation

Business Transformation Story

"This one product completely transformed my lash business. I went from blending in to fully booked in six weeks. I was posting the same black lash sets daily. My Instagram engagement was dying, and clients were choosing other artists offering something different. Then I discovered Lashphoria's Chocolate Chip brown lashes. UK's first colored lash specialists. The curl holds perfectly, and every tray is consistently gorgeous. My brown lash content gets three times more engagement, and I charge twenty pounds extra per set. One client pays for the whole tray."

Hook 8s Problem 8s Solution 8s CTA 8s
02
Discovery

Game Changer Discovery

"I finally found a brown lash that actually looks like real hair, not orange or muddy. Game changer. My blonde clients kept asking for brown lashes, but every supplier I tried looked fake. Too warm, too ashy, or the curl dropped after ten days. Lashphoria Chocolate Chip is precision-tuned dark brown. Point zero three millimeter thickness, five curl options, and it holds for over three weeks minimum. Now my clients specifically request brown, and my portfolio finally stands out. Try one tray. Your next blonde client will thank you."

Hook 8s Problem 8s Solution 8s CTA 8s
03
Social Proof

Client Obsession Story

"My clients literally won't shut up about their brown lashes. And honestly, neither will their friends. I used to say no when clients asked for brown because I didn't trust other suppliers. Then I lost three clients to competitors. Lashphoria changed everything. UK's first colored lash specialists, vegan, and the Chocolate Chip shade works perfectly on blondes, redheads, and brunettes. My retention rate is now over eighty percent because I'm offering what clients actually want. Don't wait. Your clients are already searching for brown lashes."

Hook 8s Problem 8s Solution 8s CTA 8s

All Segments

12 Individual Clips
Script 1 Segment 1 - Hook
Script 1 / Seg 1
Hook
Script 1 Segment 2 - Problem
Script 1 / Seg 2
Problem
Script 1 Segment 3 - Solution
Script 1 / Seg 3
Solution
Script 1 Segment 4 - CTA
Script 1 / Seg 4
CTA
Script 2 Segment 1 - Hook
Script 2 / Seg 1
Hook
Script 2 Segment 2 - Problem
Script 2 / Seg 2
Problem
Script 2 Segment 3 - Solution
Script 2 / Seg 3
Solution
Script 2 Segment 4 - CTA
Script 2 / Seg 4
CTA
Script 3 Segment 1 - Hook
Script 3 / Seg 1
Hook
Script 3 Segment 2 - Problem
Script 3 / Seg 2
Problem
Script 3 Segment 3 - Solution
Script 3 / Seg 3
Solution
Script 3 Segment 4 - CTA
Script 3 / Seg 4
CTA

Strategy Deep Dive

4 Foundational Documents

Every effective marketing campaign is built on deep understanding of the market, customer psychology, and strategic positioning. Explore the four foundational pillars that power this campaign.

R Market Research
A Customer Avatar
O Offer Positioning
B Belief Framework

Brown Lash Extension Market Analysis

Deep analysis of the UK lash industry revealing the untapped opportunity in colored lash extensions and the growing demand for natural-looking alternatives to black lashes.

📈

Rising Market Trends

  • Shift from dramatic to sophisticated "no-makeup makeup" lash looks
  • Brown lashes deliver warmth and sun-kissed dimension that complements warm skin tones
  • Instagram and TikTok beauty trends favor natural, lived-in aesthetics
  • Year-round appeal - brown lashes work for everyday wear, not just special occasions
  • Every salon offers classic black; brown lashes set artists apart
💰

Business Opportunity

  • Specialty colored lashes command 10-20% higher average ticket price
  • Attracts discerning clients willing to pay for quality
  • Portfolio enhancement showcases technical skill on social media
  • "Brown lash extensions near me" searches = less competition
  • Referral catalyst - unique results make clients eager to share
🎯

Technical Advantages

  • Brown lashes are more forgiving - small gaps blend better than stark black
  • Works for blondes, redheads, brunettes, mature clients, and anyone seeking subtlety
  • Mix and layer potential - create custom colors by mixing brown with black
  • Growing education - more lash educators teaching colored lash techniques
  • Same application technique as black lashes - no retraining needed
⚠️

Artist Pain Points

  • Market saturation: "Every salon on my street offers lashes"
  • Social media fatigue: "All my posts look the same - black lashes on repeat"
  • Supplier inconsistency: curls dropping, colors varying batch-to-batch
  • Limited brown options from current suppliers
  • Shipping delays from international suppliers stalling client bookings

Competitive Positioning Analysis

Dimension Mass Market Traditional Brands Premium Luxury LASHPHORIA
Curl Retention Drops 1-2 weeks Decent (2-3 weeks) Excellent (3+ weeks) 3+ weeks guaranteed
Color Expertise Generic "brown" Secondary focus Limited selection PRIMARY specialization
Price Point $3-5/tray $8-15/tray $20-30+/tray $7.99-15.99 (accessible luxury)
UK Shipping 1-3 weeks (int'l) 3-7 days 1-2 weeks (int'l) 2-3 days (UK-based)
Artist Support None Basic Good Education + Community
S
Meet Sophie
Professional Lash Artist

Your Ideal Customer

32
Age
2yr
Experience
25
Clients
$45k
Revenue

Sophie is a 32-year-old UK-based solo lash artist running a home studio in a suburban area. She's 1-3 years established, past the "newbie" phase but before the "big salon owner" phase. She thinks of herself as a "lash artist" not just a technician, and takes immense pride in precision and client satisfaction. She's actively building her business, growing her Instagram following, and dreaming of becoming a recognized name in the UK lash community.

Core Motivations

  • Dreams of being featured by major lash brands
  • Wants fully booked calendar at premium rates
  • Building a recognizable personal brand locally
  • Lashing is her creative outlet, not just a job
  • Financial security - supporting self fully

Fears & Frustrations

  • There are 15 lash artists within 2 miles
  • Instagram reach dropping - fewer new clients
  • Losing clients to cheaper competitors
  • Maxed out on appointments, can't raise prices
  • Same black lash sets 40+ times/week = burnout

Dreams & Desires

  • Signature service that sets me apart locally
  • Instagram content that gets saves and shares
  • Raising prices to $150+ per full set
  • Waitlist of clients wanting me specifically
  • Teaching lash courses one day

A Day in Sophie's Life (Tuesday - Peak Day)

Morning (8am-12pm)
Back-to-Back Appointments
2 full set appointments. Client runs 15 minutes late. Realizes she's low on 0.05mm C curl. Quickly posts yesterday's photo to Instagram between appointments.
Afternoon (12pm-6pm)
Missed Opportunity
Client asks "Can I get brown lashes like I saw on TikTok?" Sophie doesn't have brown in stock. Spends lunch break researching brown lash suppliers. Feels frustrated her supplier only has dark brown too close to black.
Evening (6pm-9pm)
Decision Paralysis
Admin: booking inquiries, ordering supplies. Has 5 tabs open comparing lash suppliers. Scrolls Instagram seeing other artists' stunning brown lash work. Feels behind. Overwhelmed by choices.
The Core Promise

"The brown that builds your business"

Chocolate Chip isn't about having "another lash option." It's about standing out in a saturated market, charging premium prices with confidence, creating portfolio content that converts, and attracting ideal clients who value artistry.

01

The "True Brown" Advantage

Generic suppliers offer "brown" that's either too warm (orange-toned, fake-looking) or too cool (muddy, grey-ish). Chocolate Chip is precision-tuned brown: dark brown with subtle warmth that mimics real brunette hair color. UK color expertise means LASHPHORIA understands brown undertones. Batch consistency means the exact shade every time.
02

Specialist Brand Authority

Mass market: "We sell lashes. Oh, and brown too." LASHPHORIA: "UK's FIRST lash brand to specialize in Coloured Eyelash Extensions." Every product development decision centers on color innovation. Artists partnering with LASHPHORIA signal they're trendsetters, not followers.
03

Business Differentiation Tool

Brown lashes aren't just a product - they're a strategic tool. Menu expansion: charge $15-25 premium. Client attraction: "brown lash extensions near me" = less competition. Social proof: brown content = higher engagement. Client retention: unique services prevent shopping around.
04

Technical Excellence

0.03mm and 0.05mm ultra-fine options for seamless blending. Tapered tips mimicking natural lash taper. Stable, durable curl holding 3+ weeks minimum. 5 curl options (C, CC, D, M, L) for versatility. Mixed length trays (5-18mm) for efficiency. Industrial-grade foil backing.

Key Value Propositions

🧲
Client Magnetism

Finally, the brown clients are asking for. Stop turning away requests.

📸
Portfolio Power

Content that makes Instagram work for you. Higher engagement rates.

👑
Premium Positioning

Justify the prices you should be charging. $15-25 premium per set.

✅
Technical Confidence

Reliability your reputation depends on. 3+ week curl retention.

🌟
Differentiation

Become the artist clients search for. Build waitlist of ideal clients.

The Belief Journey Framework

Every purchase is preceded by a belief shift. This framework maps the critical belief changes required for a lash artist to move from awareness to purchase of LASHPHORIA Chocolate Chip.

From (Current State)
"Brown lashes are a nice idea, but I'm not sure they're worth the risk, investment, or effort for my business right now."
↓
To (Purchase Ready)
"Brown lashes are a strategic business tool, and LASHPHORIA Chocolate Chip is the reliable, specialist-grade product that will help me differentiate, grow, and build the brand I want - starting with my very next client."

Navigate to the Belief Journey tab for the complete 3-stage belief visualization and all critical beliefs.

The Belief Journey

Complete Belief Framework

From Hesitant to Confident

Every purchase is preceded by a belief shift. This visualizes the three stages prospects move through - from current state hesitation to purchase-ready conviction.

The Core Shift - From
"Brown lashes are a nice idea, but I'm not sure they're worth the risk, investment, or effort for my business right now."
↓
The Core Shift - To
"Brown lashes are a strategic business tool, and LASHPHORIA Chocolate Chip is the reliable, specialist-grade product that will help me differentiate, grow, and build the brand I want - starting with my very next client."
1
Current State
What They Believe Now

"I believe the lash market is oversaturated and it's getting harder to stand out."

Addressed by: Showing differentiation through brown lashes as untapped opportunity

"I believe most brown lashes on the market are inconsistent quality."

Addressed by: Highlighting LASHPHORIA's specialist expertise and batch consistency

"I believe I should wait and see if brown lashes are just a passing trend."

Addressed by: Showing brown addresses timeless client needs (natural looks, blonde suitability)

"I believe my clients are happy with black, so why complicate things?"

Addressed by: Stories of clients who didn't know they wanted brown until offered

2
Transitional
Bridge Beliefs

"I believe brown lashes are not just a trend - they're becoming a standard offering."

Instilled by: Social proof from other artists showing growing demand

"I believe NOT offering brown means I'm losing potential clients to competitors who do."

Instilled by: FOMO messaging about market movement and lost opportunities

"I believe LASHPHORIA understands colored lashes better than generic suppliers."

Instilled by: "UK's first colored lash specialist" positioning

"I believe the investment is relatively low compared to potential revenue increase."

Instilled by: ROI calculation: one client pays for entire tray

3
Purchase Ready
Pre-Purchase Beliefs

"I believe LASHPHORIA Chocolate Chip will perform reliably and make my clients happy."

Evidence needed: Testimonials showing curl retention over time

"I believe offering Chocolate Chip will measurably improve my business."

Evidence needed: ROI calculation and business growth stories

"I believe partnering with LASHPHORIA positions me as a trendsetter, not a follower."

Evidence needed: Artist features and community proof

"I believe trying Chocolate Chip is a smart, low-risk business investment."

Evidence needed: Single tray purchase option at accessible price

5 Critical Beliefs Required for Purchase

These are the non-negotiable beliefs a lash artist MUST hold before purchasing

Critical Belief 01
Product Quality
"I believe that LASHPHORIA Chocolate Chip lashes will perform reliably and make my clients happy - the curl will hold for at least 3 weeks and the color will be consistent from tray to tray."
Evidence Required: Artist testimonials showing curl retention. Before/after photos proving natural results. Video of application showing ease of use. Batch consistency guarantee.
Critical Belief 02
Business Impact
"I believe that offering Chocolate Chip brown lashes will measurably improve my business - I can charge $15-25 more per set, clients will seek me out specifically, and my Instagram content will perform better."
Evidence Required: ROI calculation (one client = tray cost covered). Artist testimonials about business growth. Social media engagement comparisons.
Critical Belief 03
Brand Alignment
"I believe that partnering with LASHPHORIA positions me as a trendsetter, not a follower - being associated with 'UK's first colored lash specialist' elevates my brand."
Evidence Required: Artist features on LASHPHORIA social media. Testimonials from respected lash artists. Evidence of artist community.
Critical Belief 04
Ease of Implementation
"I believe I can start offering brown lashes immediately without major operational changes - the application technique is identical to my current process."
Evidence Required: Simple application tutorial or guide. Client consultation script templates. Pricing guidance from other artists.
Critical Belief 05
Low Risk Trial
"I believe that trying Chocolate Chip is a smart, low-risk business investment - one tray is enough to test with multiple clients, and the price point is reasonable for professional-grade lashes."
Evidence Required: Single tray purchase option. Clear return/exchange policy. Transparent pricing with no hidden fees.

Belief Obstacles to Address

"Brown lashes are just a trend"
Counter-belief to instill: Brown lashes address timeless client needs - natural looks, blonde/redhead suitability, professional settings, age-appropriate elegance. Trends that solve real problems become permanent market fixtures.
"My clients won't pay extra"
Counter-belief to instill: Clients happily pay premiums for services they can't get elsewhere. The RIGHT clients value artistry over price. Client education during consultation easily justifies the upcharge.
"I don't know which brown shade"
Counter-belief to instill: Chocolate Chip is the versatile, universally-flattering brown that works for most clients. LASHPHORIA has done the color research so you don't have to guess.
"My current supplier is good enough"
Counter-belief to instill: "Good enough" is the enemy of business growth. Your current supplier can't provide colored lash expertise because it's not their focus. Specialist suppliers deliver better results.
"I'll wait until I'm busier"
Counter-belief to instill: Differentiation CREATES business growth - it's not the result of it. Waiting means losing clients to competitors who offer brown now. The best time was yesterday; second best is today.
"What if I waste expensive lashes?"
Counter-belief to instill: Brown lashes apply identically to black - no new technique required. Your existing skills are completely transferable. The small investment in getting comfortable pays off immediately.